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FOCUSING ON IMPROVEMENTS
Ford has revealed pricing and specification for its revised Focus model.
Set to go on sale in the UK next year, the Blue Oval is claiming that the car offers a dramatic new design, more equipment and more choice than before.
The company also hopes the car will reaffirm its position as the most desirable model in the segment when it hits the showrooms.
With on the road prices from £11,945, the new Focus is just £250 more than the equivalent outgoing model.
Ford is keen to point out that such a modest increase represents enhanced customer value given the array of new technology and equipment including ESP, previously a £250 option now fitted as standard.
The restructured range offers a choice of Studio, Style, Zetec, Titanium and ST trim levels matched to a comprehensive line-up of petrol and diesel engines.
Transmissions include five and six speed manual gearboxes, a conventional automatic or the all-new dual-clutch PowerShift automated gearbox.
In addition to ESP, every Focus is equipped with ABS, four airbags, electric front windows, CD player, central locking, height adjustable drivers seat, 60/40 split folding rear seat, curtain airbags and Fords new Easyfuel filler cap-less refuelling system.
Style, costing from £13,445 adds body coloured door handles and mirrors, bigger wheels, front fog lamps, air conditioning, remote audio controls, trip computer, leather covered steering wheel and remote central locking.
Zetec, the expected best-seller, costs from £14,695 and adds 16-in alloy wheels, dark headlamp surrounds, sports suspension, sports seats, Quickclear heated front windscreen, perimeter alarm, drivers seat lumbar adjustment, rear spoiler and upgraded centre console.
A body colour rear spoiler, previously an option, is also included as standard.
Titanium, the luxury flagship, lists from £15,445. Equipment highlights include privacy glass, automatic headlights, rain-sensing wipers, auto-dimming rear view mirror, Sony CD sound system, electric rear windows, cooled glovebox, aluminium scuff plates and footwell lighting.
As before, buyers can personalise their Focus by choosing from the long list of options, some of which have been reduced in price from the previous model.
Three-door, five-door and estate body styles arrive first with the revised Coupe-Cabriolet and performance ST versions following within a few months.
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